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Amazon PPC management judged on profit, not clicks
Amazon PPC management is the weekly work of structuring, bidding and pruning your Sponsored Products, Sponsored Brands and Sponsored Display campaigns so ad spend turns into profitable sales. As a UK Amazon PPC agency, Advorza runs it against TACoS and product margin rather than ACoS alone, on a flat retainer that is never a percentage of ad spend.
- Senior strategist runs your campaigns
- Weekly search-term audits
- Never a percentage of spend
Get a free Amazon audit
A senior strategist reviews your advertising and listings and sends your first three priorities in writing.
Which Amazon PPC problems do we fix?
These are the patterns we find most often in accounts that have been running for a while.
Auto and broad campaigns nobody prunes
Search term reports full of queries that have spent for months without a sale and were never added as negative exact.
Brand and generic traffic mixed together
Branded searches sitting in the same campaigns as category terms flatter ACoS and hide what non-brand traffic really costs.
Placement modifiers set once and forgotten
Top-of-search bid adjustments paying a premium on a placement that converts no better than product pages for that ASIN.
One ACoS target for every product
A blanket target across products with different landed costs, so thin-margin lines lose money while high-margin lines are starved of budget.
Bidding against yourself
The same search term targeted in several campaigns and match types, splitting data and pushing your own CPC up.
Ads with no link to organic rank
Spend that ignores Search Query Performance, so nobody knows where you lose impression share, click share or purchase share.
What is included in Amazon PPC management?
- Account structure audit, with brand, category, competitor and product targeting separated
- Sponsored Products, Sponsored Brands (including video) and Sponsored Display
- Weekly search term report audits with negative exact and negative phrase hygiene
- Harvesting converting search terms from auto and broad into exact match
- Bid and placement modifier changes based on each product’s margin
- Break-even ACoS set per product from your landed cost and fees
- Search Query Performance and Brand Analytics review to find share gaps
- Budget pacing so strong campaigns do not run out of budget by mid-afternoon
- Monthly report on TACoS, total sales, margin, and paid against organic
How does our PPC management work?
Week 1
Diagnose
We pull your search term, placement and targeting reports plus Search Query Performance data, map spend by product and match type, and work out break-even ACoS for each product from your costs.
Week 2
Prioritise
You get a written plan with the three fixes worth most profit, usually wasted-spend negatives, structure changes and bid corrections, with the reasoning for each.
Weeks 3-8
Execute
We restructure, harvest and negate on a weekly cycle, moving budget towards terms and product lines that convert at a profit and pulling back placements that do not.
Every month
Measure
Your monthly report shows TACoS, total sales, margin, and paid against organic, so you can see whether advertising is lifting the whole catalogue, not just ad-attributed sales.
What results has this approach produced?
From a UK private-label account Advorza manages: one catalogue with 18 advertised product lines in October 2026.
10x+
ROAS in six of eight months, March to October 2026
About 3%
TACoS (2.4% to 2.9%)
17-20x
ROAS on the strongest product lines (about 5-6% ACoS)
10.7% to 6.4%
ACoS on one product line, August to October 2026
Source: Seller Central and Amazon Ads console. Brand and product names hidden.
How did ROAS move month by month in 2026?
Same managed account. ACoS in brackets.
| Month | ROAS | ACoS |
|---|---|---|
| March | 8.5x | 11.7% |
| April | 10.1x | 9.9% |
| May | 12.2x | 8.2% |
| June | 12.8x | 7.8% |
| July | 12.2x | 8.2% |
| August | 10.0x | 10.0% |
| September | 10.8x | 9.3% |
| October | 9.9x | 10.1% |
What do you get, and when?
| Deliverable | When | What it contains |
|---|---|---|
| Written audit diagnosis | Within 48 hours of access | What is wrong and the first three priorities |
| Prioritised plan | Week 2 | The three fixes worth most profit and why |
| Structure and negative changes | Weeks 3-8 | Rebuilt campaigns, harvested terms, change log |
| Search-term audit | Every week | Negatives added, terms promoted to exact, bid changes |
| Monthly report | Every month | TACoS, total sales, margin, paid and organic |
Common questions
Short, direct answers. Ask us anything else on a free audit call.
How much does Amazon PPC management cost?
It is a flat monthly retainer scoped after the free audit, based on catalogue size, marketplaces and ad types. It is never a percentage of ad spend, and it runs month to month after onboarding. See pricing.
What ACoS should I be aiming for?
It depends on each product’s margin. Your break-even ACoS is your margin before advertising, and we set targets per product below that while watching TACoS for the whole account. Try the ACoS calculator.
How quickly will I see a difference?
Wasted-spend fixes usually show in the first few weeks. Structural changes and their effect on organic rank build over Weeks 3-8, and we report honestly on both.
Do you need my Seller Central password?
No. You add Advorza as a user in Seller Central and Amazon Ads, and you keep full control of access.
Are you an Amazon ads agency partner?
Yes. Advorza is an Amazon Ads Advanced Partner in the Amazon Ads Partner Network.
Keep reading
How to lower ACoS
To lower ACoS, cut search terms that spend without selling, set bids from a target ACoS instead of guessing, move budget to placements and keywords that convert, and improve the listing so more clicks become orders.
Amazon listing optimisation
Amazon listing optimisation is restructuring your title, bullet points, backend search terms, images and A+ content so the listing is indexed for searches that buy and converts the traffic it gets.
UK private-label case study
For a UK private-label catalogue Advorza manages, ordered product sales for January to October 2026 rose 100% on the same period of 2025 and units rose 80%.
Find the first profit leaks before you spend more.
A senior strategist reviews your campaigns, listings and account health, then sends a written diagnosis with your first three priorities.
- Written diagnosis within 48 hours
- No Amazon password needed
- No obligation