Senior-led Amazon account management for the whole account.
When advertising, listings and account health sit with different suppliers, nobody owns the number that matters. Full account management puts one senior strategist in charge of the agreed scope, accountable for profit, not just their slice of it.
Operating cadence
one accountable owner
WEEKLY · MONTHLY · QUARTERLY
One strategist owns the agreed scope end to end, on a fixed weekly, monthly and quarterly rhythm.
Split ownership is why nothing quite improves.
Most accounts at six figures have three or four people touching them. Each does their part competently, and the account still drifts.
Your PPC supplier blames the listing; your listing supplier blames the ads.
Account health issues sit unowned until something is suppressed.
Nobody has asked for your cost of goods, so nobody is managing to margin.
Reporting arrives in three formats that cannot be reconciled.
Every new problem needs a conversation about whose scope it falls in.
Strategic decisions default to whoever raised them most recently.
The coordination cost nobody quotes for
Splitting the work looks cheaper because each quote is smaller. The cost that never appears on an invoice is the hours you spend translating between suppliers and arbitrating whose fault a decline was.
That cost is usually yours. Founders end up project-managing their own account, which is the opposite of why they hired anyone..
One owner removes the translation layer, and the ability to pass blame with it.
Why an Amazon account management agency, not separate specialists?
The honest answer is not that specialists are bad. It is that coordinating them is a job, and if you are doing it, you are the account manager.
One owner, with documented continuity
Your account has one accountable senior strategist. Core decisions, reporting and operating procedures are documented so context is not lost and specialist support can be added where the agreed scope requires it.
Accountability
One senior strategist owns the agreed scope, decisions and reporting, including the parts that are inconvenient to coordinate.
No blame-passing
Continuity
Processes, access requirements and account context are documented so coverage or a clean handover can be arranged when needed.
Documented context
Seniority
The person who diagnoses your account runs it. Work is not handed to a junior after onboarding.
Senior-led
The point is clear ownership with a documented operating system, not a rotating queue of account managers or a collection of disconnected suppliers.
What full account management covers.
This is the standard operational scope. Agreed in writing at onboarding, so nothing sits unowned and nothing is assumed.
Advertising, end to end
Sponsored Products, Brands and Display managed exactly as on our PPC service, but with margin data we already hold rather than data we have to request.
Catalogue and listing quality
Titles, bullets, backend terms, images and variation structure maintained across the catalogue. New ASINs enter at the same standard as the rest.
Account health ownership
Performance notifications, policy warnings, suppressed listings and Plans of Action handled as they arise, before they become revenue events.
Profitability reporting
Ad spend, fees and organic sales reconciled into an efficiency view. We report against advertising efficiency and revenue, and keep your internal margin figures internal.
Inventory signals
Stock coverage flagged against velocity so ranking is not lost to a stockout. Dead ASINs identified rather than quietly funded.
One weekly report
A single report covering revenue, spend, TACoS and the week’s decisions. Not three dashboards you reconcile yourself.
How the account is actually run.
Account management fails when it has no rhythm. This is the operating cadence we hold to.
Onboarding
Full diagnostic
Advertising, catalogue, account health and P&L audited together. We establish contribution margin per ASIN before making decisions, because everything downstream depends on it.
First 90 days
Stabilise then rebuild
Fix what is actively losing money, then rebuild campaign structure and listing quality in a sequence that protects existing ranking.
Weekly
The operating loop
Search-term review, bid and budget review, account health check, listing issues, and a written report. Same day each week.
Monthly & quarterly
Direction, not maintenance
SQPR and margin review monthly. Quarterly we look at what to launch, expand, reprice or discontinue.
Our flagship account has run on this cadence since March 2022. The retention is the proof point that matters more than any single month’s figures.
What is included, and what is not.
An open-ended promise creates poor-fit enquiries and scope disputes. This is the boundary, stated plainly.
Included
In every engagement
Not included by default
Quoted separately where needed
Fees and terms
A monthly engagement scoped to catalogue size, marketplaces and operational scope, priced after a free audit. Month to month, no long lock-in.
We work with the minimum Seller Central permissions the scope requires, usually advertising, catalogue, inventory and account health. We never need banking or tax access.
One account, four years, one operating rhythm.
A seven-figure UK packaging brand has been managed on this model since 2022, with revenue growth and advertising efficiency documented year on year. Every figure and screenshot is kept current on one page.
One audit covering the whole account, not one corner.
Advertising, catalogue, account health and profitability reviewed together. You get a written diagnostic, not a sales call.
- Where advertising, listings and margin are working against each other
- Account health risks you have not been notified about yet.
- Which ASINs are genuinely profitable after all fees.
- A 90-day priority order, highest impact first.
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Prefer to start with one piece?
Many brands begin with a single service and expand scope once the working relationship is proven. That is a reasonable way to do it.
Amazon PPC Management
Start with advertising only. Campaign architecture, SQPR optimisation and margin-based bidding.
Listing Optimization & SEO
Start with the catalogue. Keyword-led rebuilds that lift conversion before you spend more on traffic.
Account Health & Reinstatement
Start with the emergency. Suppressed ASINs and Plans of Action handled first, strategy after.