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Amazon results from a managed UK catalogue

In a UK private-label account Advorza manages, ordered product sales for January to October 2026 were up 100% on the same period of 2025, with TACoS at about 3% and ROAS above 10x in six of eight months. Figures come from Seller Central and the Amazon Ads console.

  • Sales up 100% year on year
  • TACoS about 3%
  • ROAS above 10x, six months
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The account dashboard, as of October 2026.

Product-line results, monthly sales against last year, ROAS by month and the original screenshots. Brand and product names are hidden.

Live portfoliosSix product lines, six different starting points
ROAS and ACoS · Amazon Ads console · 30 Sep – 16 Oct 2026 · trend Aug → Oct
ScaleHero rangeAmazon UK19.6xACoS 5.1%Best-performing line
HoldCore rangeAmazon UK17.1xACoS 5.9%Steady 3 months
TurnaroundGrowth rangeAmazon UK15.5xACoS 6.4%▼ from 10.7% in Aug
TurnaroundVolume rangeAmazon UK13.3xACoS 7.5%▼ from 10.4% in Aug
TurnaroundBulk rangeAmazon UK12.0xACoS 8.4%▼ from 10.9% in Aug
RecoveryRelaunched rangeAmazon UK9.7xACoS 10.3%▼ from 18.5% in Sep
+100%Ordered sales, Jan–Oct 2026 vs 2025
+116%Sales, October 2026 year on year
~3%TACoS: ad spend as a share of total sales
+136%Business (B2B) sales, Jan–Sep 2026 year on year

Every month of 2026 beat 2025

Monthly ordered sales on a managed UK catalogue, 2025 in grey and 2026 in green, with the year-on-year change for each month.

JanFebMarAprMayJunJulAugSepOct

Where the growth came from

Three levers, run every week on every account.

01Campaigns split by intent, so branded, generic and competitor traffic each had its own target.
02Weekly search-term cuts and exact-match promotion on the terms that actually sold.
03Listings rewritten around converting queries; top listings now convert above 70% unit session rate.

Return on ad spend, month by month

ROAS and ACoS, March–October 2026. Amazon Ads console. Above 10x in six of eight months.

8.5xMarACoS 11.7%10.1xAprACoS 9.9%12.2xMayACoS 8.2%12.8xJunACoS 7.8%12.2xJulACoS 8.2%10.0xAugACoS 10.0%10.8xSepACoS 9.3%9.9xOctACoS 10.1%
  1. Mar8.5xACoS 11.7%
  2. Apr10.1xACoS 9.9%
  3. May12.2xACoS 8.2%
  4. Jun12.8xACoS 7.8%
  5. Jul12.2xACoS 8.2%
  6. Aug10.0xACoS 10.0%
  7. Sep10.8xACoS 9.3%
  8. Oct9.9xACoS 10.1%
Seller Central sales dashboard, 1 January to 31 October 2026: ordered product sales up 100.09% on the same period of 2025
Seller Central · Jan–Oct 2026 vs 2025 Sales dashboard
Seller Central, October 2026 against October 2025: ordered product sales up 116.25%
Seller Central · October 2026 vs 2025 Sales dashboard
Amazon Ads console, June 2026: 7.82% ACoS, 12.79 ROAS
Amazon Ads · June 2026 Best month
Amazon Ads console, October 2026: 10.10% ACoS, 9.90 ROAS, 4.4 million impressions
Amazon Ads · October 2026 Campaign overview
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Tap any screenshot to see it full size.

What results has Advorza delivered?

Product lines in a managed UK catalogue, 2026 compared with 2025.

+80%

Units ordered, Jan-Oct 2026 vs Jan-Oct 2025

6 of 8

Months with ROAS above 10x, Mar-Oct 2026

72-78%

Unit session percentage on top listings

Source: Seller Central and Amazon Ads console. Brand and product names hidden.

Where can you see the detail?

Case study: UK private-label catalogue

What we changed and the monthly ROAS and ACoS behind the numbers. Read the case study.

Sample audit report

The format of the free written diagnosis, with illustrative numbers. See the sample audit report.

Sample monthly report

How we report TACoS, total sales, margin, paid and organic each month. See the sample monthly report.

What is the founders’ wider track record?

Career figures across brands, agency and in-house roles since 2020.

$60M+

Amazon revenue managed since 2020

15+

US and UK brands run in a single PPC role

200+

Listings built and maintained

60%

Of new launches reached Best Seller status

Source: Seller Central and Amazon Ads console. Brand and product names hidden.

How are these figures sourced?

Sales, units and Business (B2B) figures come from Seller Central business reports. ROAS, ACoS and advertising spend come from the Amazon Ads console. TACoS is advertising spend divided by total sales for the same period.

Brand names, products and pound revenue are hidden to protect the client. We show percentages, ratios and date ranges so you can judge the results without us sharing anything commercially sensitive.

Results depend on the account

These figures describe one managed catalogue. Your results will depend on your margins, market and starting point, which is why every engagement starts with a free audit.

Common questions

Short, direct answers. Ask us anything else on a free audit call.

Can you name the brand behind these results?

No. We hide brand names, products and pound revenue to protect our clients.

Where do the numbers come from?

Seller Central for sales and units, and the Amazon Ads console for ROAS, ACoS and ad spend.

Will I get the same results?

Not necessarily. Results depend on your margins, competition and starting point, which the free audit helps us assess.

What does TACoS of about 3% mean?

It means advertising spend was about 3% of total sales, paid and organic combined. Try our TACoS calculator on your own numbers.

Keep reading

UK private-label case study

For a UK private-label catalogue Advorza manages, ordered product sales for January to October 2026 rose 100% on the same period of 2025 and units rose 80%.

Read more

Sample audit report

An Advorza audit report is a written diagnosis delivered within 48 hours.

Read more

Sample monthly report

Advorza’s monthly report shows whether Amazon advertising is growing the business profitably.

Read more

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