Brand management that keeps your catalogue yours.
Unauthorised sellers, hijacked buy boxes and listings quietly edited by someone else are not rare problems. They are ordinary consequences of an open marketplace, and they are largely preventable.
Brand control
enrol → document → monitor → report
4 · Enforce
Report infringements with evidence
3 · Monitor
Watch sellers, buy box, listing edits
2 · Lock content
Secure listings and variations
1 · Brand Registry
The foundation everything else needs
REQUIRES A REGISTERED TRADEMARK
YOUR CATALOGUE STAYS YOURS
Enforcement without control is a permanent game of catch-up. Lock the catalogue first, then chase infringers.
Someone else is editing your listings.
Brand control problems usually surface as something else: a conversion drop, a suppressed ASIN, a sudden margin squeeze. The cause is often the same.
Listing content changes that nobody on your team made.
Unauthorised sellers on your ASINs undercutting your price.
Buy box lost on your own branded products.
Counterfeit or grey-market units generating negative reviews against your brand.
Images or copy replaced with lower-quality versions from another seller.
No Brand Registry enrolment, so several enhanced protection and brand-building tools are unavailable.
Why Brand Registry is the foundation
Without Brand Registry, catalogue influence and monitoring are more limited. Rights owners can still report suspected IP infringement through Amazon’s public reporting route, while enrolled brands gain additional tools and role-based controls.
Enrolment unlocks additional tools for catalogue accuracy, A+ Content, Sponsored Brands, Brand Analytics and eligible infringement reporting.
Brand Registry generally accepts an eligible registered or pending trademark. Some enforcement tools remain limited until the trademark is fully registered, so the exact route depends on status and marketplace.
Enrol, lock, monitor, enforce.
In that order. Chasing hijackers before locking content down means fixing the same listing repeatedly.
Why enforcement comes last, not first
Enforcement without control is catch-up. New sellers appear continuously on any catalogue worth copying, so monitoring matters more than any single takedown.
Enrol
Brand Registry, with trademark verification and brand profile setup. Everything else depends on this.
Foundation
Document and control
Authoritative brand content documented, Brand Registry roles reviewed, variations checked and catalogue changes monitored.
Reduce unwanted edits
Monitor & enforce
Ongoing monitoring of sellers, buy box, content changes and suspected infringement, followed by the appropriate reporting or supply-chain route.
Ongoing
Whether counterfeits are fully solvable depends on your supply chain as much as Amazon’s tools, and we are direct about which part of the problem sits where.
What our Amazon brand management services cover.
Enrol, lock down, monitor, enforce, kept consistent across every marketplace you sell in.
Brand Registry enrolment
Full enrolment including trademark verification and brand profile setup. Where a trademark is still in progress, we advise on route and timing.
Listing content control
Authoritative brand content documented, variation structure reviewed and catalogue changes monitored. Brand Registry strengthens your influence but does not make every listing permanently uneditable.
Unauthorised seller monitoring
Ongoing monitoring for new sellers on your ASINs, with a documented escalation route from first notice to formal reporting.
Violation reporting
Suspected IP infringement reported through the correct Amazon route with evidence matched to the right involved right. Authentic unauthorised resellers are handled differently from counterfeit or IP cases.
Transparency & Project Zero
Where eligibility and counterfeit exposure justify it, we assess Transparency and Project Zero. Project Zero’s self-service removals are for confirmed counterfeit listings and require careful, accurate use.
Multi-marketplace consistency
Brand presence, content and enforcement kept consistent across UK, US and EU rather than diverging market by market.
How we secure a brand.
The sequence matters. Chasing hijackers before locking content means fixing the same listing repeatedly.
Stage 1
Audit and enrol
Current brand status, trademark position and catalogue exposure assessed. Brand Registry enrolment completed or corrected.
Stage 2
Document and strengthen control
Authoritative listing versions documented, roles and variations reviewed, and monitoring established across the catalogue.
Stage 3
Monitor
Ongoing watch on seller activity, buy box and listing changes, so problems surface in days rather than at the next quarterly review.
Stage 4
Enforce
Suspected violations are matched to the correct reporting route and tracked. Counterfeit, IP infringement, authentic resale and supply-chain leakage are treated as different problems.
Brand control is maintenance, not a project. New sellers appear continuously on any catalogue worth copying, which is why monitoring matters more than any single enforcement action.
What you are buying, and what you are not.
Brand control is a real, ongoing process. It is not a promise that every bad actor disappears overnight.
Included
In every engagement
Not included by default
Quoted separately where needed
Fees and terms
An ongoing monthly engagement, priced after a free audit of your catalogue exposure and Brand Registry status. One-off enrolment support is also available.
Brand Registry generally accepts an eligible registered or pending trademark. Some infringement-reporting and protection tools remain limited until the trademark is fully registered. Trademark filing and legal advice sit with a qualified firm.
Catalogue control at scale.
We maintain brand and content control across a large UK catalogue with multiple variations and pack counts, where a single unlocked listing can affect an entire range. Context sits on the case study page.
Find out who else is on your listings.
We audit your catalogue for unauthorised sellers, content risk and Brand Registry gaps, and send back a written summary.
- Unauthorised sellers currently listed on your ASINs.
- Listings exposed to unauthorised content edits.
- Brand Registry gaps and what enrolment would unlock.
- A prioritised enforcement plan.
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What brand control protects.
Every investment in listings and advertising assumes you control what the listing says. Brand management makes that assumption safe.
A+ Content & Brand Store
Both require Brand Registry. Once enrolled, these are the highest-value tools it unlocks
Listing Optimisation & SEO
There is limited point optimising a listing someone else can edit next week.