Senior Amazon strategy, with operator perspective built in.
Advorza combines Amazon PPC, listing and account-growth strategy with seller-side commercial thinking. The goal is not to make one dashboard look better. It is to make better decisions for the whole account.
Advorza in one line
Paid traffic, listings, account health and commercial context are treated as one connected decision system.
$60M+ Amazon revenue managed
5 years across UK, US and EU
200+ listings built and maintained
60% Best Seller rate across launches
Agency-side strategy and seller-side reality, working together.
A campaign can look efficient while the listing is losing conversion. A growth plan can look good on paper while ignoring stock, cash and the pressure of operating the account.
The belief
One account should not have five disconnected decision systems.
PPC, listing SEO, account health and growth decisions influence one another. Advorza was built around that dependency rather than separate task queues.
The standard
Advice has to survive contact with the actual business.
Recommendations are judged not only by what should improve a metric, but by what the brand can execute, fund and sustain while the account is growing.
Two senior perspectives, one operating system.
Both co-founders stay close to the work. One leads Amazon strategy and execution. The other pressure-tests decisions against the commercial realities of running and growing a brand.
Amazon strategy & execution
Asad Razzaq
Co-Founder & Senior Amazon PPC Strategist
What Asad brings
Asad leads the Amazon work itself: account diagnosis, PPC strategy, listing SEO, launches, Seller Central operations and account-health decisions across UK, US and EU marketplaces.
Seller-side commercial perspective
Anish Khinda
Co-Founder
What Anish brings
Anish brings the operator’s perspective into growth decisions, pressure-testing strategy against the realities behind stock, margin, cash flow, execution and sustainable scale.
Two proof tiers. Never blended.
Agency experience and a screenshot-backed single-account case study are different things. We label them separately because credibility matters more than making every number look bigger.
Agency track record
Experience across multiple brands and marketplaces
Flagship case study
One UK private-label account, shown with source proof.
Small by design. Not vague by design.
Being senior-led only matters if it changes what a client actually experiences.
01 A sales team that disappears after the contract is signed.
02 Junior account handling hidden behind a senior pitch.
03 Reports full of clicks without commercial context.
04 One-size-fits-all campaign structures copied between brands.
05 Claims that cannot be defended with source data
06 Two directly competing brands in the same sub-niche.
Four principles that survive a busy account.
These are operating rules, not slogans.
01
Profit before vanity
ACoS is read alongside total sales, organic contribution, conversion, inventory and economics.
02
Senior ownership
Strategy stays close to experienced operators instead of disappearing into a junior queue.
03
Evidence before claims
Results are published only when their source and scope can be explained clearly.
04
One connected system
PPC, listings, account health and reporting are managed as dependencies, not isolated tasks.
See whether the fit is right before committing.
Share the marketplace, brand and main concern. The free audit gives you a written diagnosis and the first priorities we would investigate.