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A senior-led Amazon agency built by two founders
Advorza is a senior-led Amazon growth agency for private-label brands selling on Amazon UK, US and Europe. It was founded by Asad Razzaq, a senior Amazon PPC strategist managing Amazon accounts since 2020, and Anish Khinda, a commercial co-founder who brings the seller’s view on stock, margin and cash flow.
- Senior strategist owns every account
- Amazon Ads Advanced Partner
- Based in Wellingborough, UK
Get a free Amazon audit
A senior strategist reviews your advertising and listings and sends your first three priorities in writing.
Why did we start Advorza?
Most private-label brands we spoke to had the same complaint about agencies. A senior person ran the sales call, then the account was handed to a junior who changed bids, sent a dashboard and rarely asked about margin, stock or cash. The work looked busy, but nobody was accountable for profit.
Asad Razzaq has been managing Amazon accounts since 2020, across agency and in-house roles, for US and UK brands. Anish Khinda thinks about Amazon the way a seller does: what is in stock, what each unit really earns after fees and ads, and how much cash a campaign ties up. Together they started Advorza to give private-label brands the thing they kept asking for: senior-led management where the person who plans the work also does it.
That is still the whole idea. A senior strategist owns your account, the plan is written down, and every decision is judged on total sales and margin rather than on how good the advertising report looks.
Who are the founders?
Two founders, two views of the same account.
Asad Razzaq
Leads diagnosis, PPC strategy, listing SEO, launches and account health across the UK, US and EU. Managing Amazon accounts since 2020.
Anish Khinda
Brings the seller’s view: stock, margin, cash flow and execution, so every plan is one a brand can actually fund.
What is the founders’ track record?
Career figures across brands, agency and in-house roles since 2020.
$60M+
Amazon revenue managed since 2020
15+
US and UK brands run in a single PPC role
200+
Listings built and maintained
60%
Of new launches reached Best Seller status
Source: Seller Central and Amazon Ads console. Brand and product names hidden.
What principles guide our work?
Profit before vanity metrics
We report TACoS, total sales and margin, not just ACoS. A cheaper click is only good news if the business makes more money.
Senior people do the work
The strategist who builds your plan is the one who runs the campaigns and writes your report.
No conflicts of interest
We never manage two directly competing brands in the same sub-niche, so your search terms and plans stay yours.
Written plans, not vague promises
Every engagement starts with a written diagnosis and three priorities ranked by the profit they are likely to unlock.
Earn the next month
After onboarding you are on a month-to-month retainer. If the work stops paying for itself, you can leave.
How do we work with clients?
We start with a free audit and a written diagnosis within 48 hours, including the first three priorities. If you go ahead, we scope a flat monthly retainer around your catalogue, marketplaces and services. It is never a percentage of your ad spend.
You add Advorza as a user in Seller Central and Amazon Ads, so we never need your password. From there we follow a simple rhythm: diagnose, prioritise, execute, then measure every month. The full detail is on how we work.
What you can expect
- Written audit within 48 hours
- Weekly search-term audits
- Monthly report on TACoS, sales and margin
- Month-to-month after onboarding
- Amazon UK, US and Europe
Amazon Ads Advanced Partner
Advorza is an Amazon Ads Advanced Partner in the Amazon Ads Partner Network. We use Seller Central, the Amazon Ads console, Brand Analytics, Search Query Performance, Helium 10, DataDive and Sellerboard every day.
Common questions
Short, direct answers. Ask us anything else on a free audit call.
Who will actually manage my Amazon account?
A founder will. Asad Razzaq leads strategy and campaign work, and Anish Khinda covers the commercial side such as stock, margin and cash flow.
Where is Advorza based?
Advorza is based in Wellingborough, UK. We work with private-label brands selling on Amazon UK, US and Europe.
How long have you been managing Amazon accounts?
Asad has been managing Amazon accounts since 2020, across agency and in-house roles for US and UK brands.
Do you work with brands that compete with each other?
Not in the same sub-niche. We never manage two directly competing brands in the same sub-niche, so your data and plans are never shared with a rival.
Is Advorza an Amazon partner?
Yes. Advorza is an Amazon Ads Advanced Partner in the Amazon Ads Partner Network.
Keep reading
How we work
Advorza works in four steps: we diagnose your account in week 1, agree a written plan with the three fixes worth most profit in week 2, execute in weeks 3 to 8, then measure every month.
Results
In a UK private-label account Advorza manages, ordered product sales for January to October 2026 were up 100% on the same period of 2025, with TACoS at about 3% and ROAS above 10x in six of eight months.
Free Amazon audit
Advorza’s free Amazon audit gives you a written diagnosis of your account within 48 hours, with the first three priorities ranked by likely profit.
Find the first profit leaks before you spend more.
A senior strategist reviews your campaigns, listings and account health, then sends a written diagnosis with your first three priorities.
- Written diagnosis within 48 hours
- No Amazon password needed
- No obligation