Profit-first Amazon PPC for Serious Brands.
We run Amazon PPC, listing SEO and account health as one connected system, so revenue scales while ad spend stays efficient. Five years and $60M+ of managed Amazon revenue behind every account we take.
Most Amazon accounts don’t have a traffic problem. They have a profit leak.
More spend buys more sales and less profit. After five years and $60M+ in managed revenue, we see the same six causes almost every time. The leak is structural, not a bidding accident.
Ad spend rising faster than profit, month after month.
Auto campaigns left running with no search-term hygiene.
Listings written for keywords, not buyer intent.
No SQPR loop, so ads and organic compete for the same terms.
ACoS judged on its own, never against margin.
Reporting that sits apart from the actual P&L.
We treat all six as one system. Here is how.
SPEND VS PROFIT, UNMANAGED
The gap most accounts never see.
Ad spend
Net profit
Six services. One outcome: net profit.
They work because they reinforce each other. Ranking and conversion feed ad efficiency, and ad efficiency feeds them back.
Verified performance, screenshot by screenshot.
Real Seller Central and Advertising Console data from managed accounts. Names withheld under NDA, numbers untouched.
Single-digit ACoS, month after month.
The proof is not one good month. The account runs on roughly £4,300 a month in ad spend, and ACoS has fallen every month into 2026: 11.72% in March, 9.88% in April, 8.17% in May, 7.82% in June, and 8.22% in July
8.22%
ACoS in JULY
12.20x
ROAS
3,485
new-to-brand
Revenue more than doubled year on year, on flat ad spend.
Seller Central compare view: H1 2026 ordered product sales against the same period last year. £908,112 against £450,172. The gap is organic momentum earned by ads, not heavier spend.
+100%
YoY revenue
<3%
TACoS
84K
units H1
From 35% to single-digit ACoS, without cutting sales.
Cutting spend is the fastest way to lower ACoS and the fastest way to lose rank. We rebuilt campaign architecture instead, separated branded, generic and competitor traffic, and ran SQPR-led optimisation every week. ACoS came down and stayed down.
8.17%
ACoS in May
12.2x
ROAS
£0.51
CPC held low
Single-digit ACoS comes from a system, not a single campaign.
The number stays low because six things stay aligned. Pull any one of them out and the others drift. This is the loop we run on every account, every week.
Campaign Architecture
Branded, generic and competitor traffic kept fully separate, each with its own ACoS target and budget.
SQPR Keyword Loop
Monthly Search Query Performance Reports tie paid and organic together, so ads support rank instead of buying it twice.
Search-term hygiene
Weekly Search Term Report audits catch wasted spend and negate non-converting queries within days.
Placement & bid control
Time and placement-level bids concentrate spend on the windows and slots that actually convert.
Listing alignment
Ad creative and listing copy matched to the top-converting search terms from SQPR, so clicks land on relevance.
P&L reporting
One weekly report tying PPC, fees, organic and profit together, measured against margin rather than ACoS alone.
Built for the UK, US and EU marketplaces.
One senior team across three regions, with native strategy and localisation where the marketplace needs it. As an Amazon agency working across UK, US and EU accounts, we run each region on its own rules rather than a copy-paste of the last one.
Amazon UK
Native UK strategy across UK time zones, with category and compliance nuance built in. Our flagship account has run on Amazon UK since 2022.
Amazon US
Full account and PPC management on Amazon.com, built for the scale, competition and pace of the US marketplace.
Amazon Europe
Germany, France, Italy, Spain and the wider EU, with localisation, VAT-aware listing strategy and Seller Central Europe compliance.
Why brands at six figures move from a freelancer to an agency.
A freelancer can run good ads. What breaks at scale is the rest of the account: coverage when they’re offline, a system that keeps PPC, listings and profitability aligned, and someone accountable when a listing goes suppressed at the worst possible time.
An agency built like Advorza
WHAT YOU GET
- Senior strategist on the account, with agency infrastructure behind them.
- PPC, listing SEO and account health run as one connected system.
- Account health cover, including reinstatements, not just campaign tweaks.
- A P&L view that measures ACoS against margin, not in isolation.
- No single point of failure and no work handed to a junior.
A single freelancer
WHERE IT STRAINS
- One person’s bandwidth, so scale and holidays become risk.
- Ads and listings often treated as separate jobs.
- Little cover for account health emergencies.
- ACoS optimised on its own, without margin context.
- One point of failure for the whole account.
Weighing both routes properly? Read our full breakdown of an Amazon agency vs a freelancer.
Scoped to your account, after the free audit.
Amazon PPC pricing is one of the least transparent corners of ecommerce. We do it differently. You get a clear figure before any commitment, based on what your account actually needs, not a tier we’re trying to sell you.
Best fit is private-label brands at six figures and up, across UK, US and EU.
- Profit-first, always. We don’t win by inflating your ad spend. We win by improving your margin and TACoS.
- Scoped after the audit. A clear monthly figure once we’ve seen the account. No surprises.
- No long contracts. The work earns the relationship, month to month.
- Senior-only work. No junior handoff. The person who audits your account runs it.
Led by a senior Amazon specialist, not a sales desk.
Advorza is led by Asad Razzaq, a senior Amazon PPC strategist and brand growth manager with five years managing UK, US and EU brands, including a seven-figure UK packaging account held since 2022.
The approach is simple and unusual: keep PPC, listing SEO and profitability as one connected system, and only publish numbers we can verify with a screenshot. Every account is run by senior hands, so the person who diagnoses your account is the person who runs it.
Amazon Sponsored Ads
Amazon Advertising
Amazon SEO
Helium 10 · DataDive · Sellerboard
— Asad Razzaq, Founder, Advorza
Find your biggest profit leaks in 48 hours.
Share read-only access to your Amazon Advertising and Seller Central accounts. You get back a written diagnostic, not a sales call.
- Wasted ad spend, mapped to campaign and placement.
- Campaign structure issues that quietly inflate ACoS.
- Listing conversion gaps that make your ads work too hard.
- The first three changes that would move profit, in order.
No obligation. We reply within one business day.