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How we run your Amazon account, week by week
Advorza works in four steps: we diagnose your account in week 1, agree a written plan with the three fixes worth most profit in week 2, execute in weeks 3 to 8, then measure every month. A senior strategist owns the account throughout, with weekly search-term audits and a monthly profit-focused report.
- Four steps, written plan
- Weekly search-term audits
- Monthly report on real profit
Get a free Amazon audit
A senior strategist reviews your advertising and listings and sends your first three priorities in writing.
What happens in the first eight weeks?
A fixed sequence, so you always know what we are working on and why.
Week 1
Diagnose
We review campaigns, search terms, listings, Search Query Performance and Brand Analytics data, account health and margins by product line. You get a written diagnosis, not a slide deck.
Week 2
Prioritise
We agree a written plan built around the three fixes worth the most profit, plus what we will leave alone for now and why.
Weeks 3-8
Execute
We rebuild campaign structure by intent, cut wasted spend, align listings with the queries that convert and move budget to the product lines that earn it.
Every month
Measure
We report TACoS, total sales, margin, and paid and organic performance, then reset priorities for the month ahead.
What does a normal week look like?
Once the plan is live, the account runs on a steady weekly rhythm.
- Search-term audit: new negatives, new exact-match targets and wasted spend removed
- Bid and placement checks against target ACoS for each product line
- Budget pacing so strong lines do not run out of budget mid-day
- Stock and Buy Box checks before pushing spend on any product
- Listing and Search Query Performance review for priority products
- A short written update on what changed and what is next
What does the monthly report show?
The monthly report is written for owners, not analysts. It starts with total sales, TACoS and margin, because those tell you whether advertising is growing the business or just buying sales you would have made anyway.
Below that we show paid and organic sales side by side, ACoS and ROAS by product line, the main search-term and listing changes made, and the priorities for next month. You can see the layout on our sample monthly report.
What access do we need to start?
You never share your password. You add Advorza as a user in Seller Central and in the Amazon Ads console, with the permissions the scope needs, and you can remove that access at any time.
Onboarding usually takes a few days. Alongside access, we ask for your product costs or margins so we can judge spend against profit rather than revenue alone.
Onboarding checklist
- Seller Central user access
- Amazon Ads console user access
- Brand Registry details if you have them
- Product costs or margin by product line
- Stock and supply plans for the next quarter
- Your targets and any no-go areas
How will we communicate?
One senior contact
You talk to the strategist who runs your account, not a coordinator relaying messages.
Weekly written update
A short note on what changed this week, what we found in search terms and what is next.
Monthly review
A call or written review of the monthly report, with priorities for the coming month agreed together.
Your preferred channel
Email, phone or WhatsApp. We reply within one working day, and faster when stock or account health is at risk.
What do we not do?
- Charge a percentage of your ad spend
- Manage two directly competing brands in the same sub-niche
- Lock you into long contracts: you are month to month after onboarding
- Hand your account to a junior after the sales call
- Ask for your Seller Central password
- Judge success on ACoS alone while total profit falls
How does Advorza compare with a typical agency or freelancer?
A general comparison of common models, not a review of any named provider.
| Advorza | Typical agency | Freelancer | |
|---|---|---|---|
| Who runs your account | A senior strategist who is also a founder | Often a junior account manager after onboarding | One person, experience varies widely |
| Scope | PPC, listings, SEO, account health and reporting under one plan | Often split across teams or upsold separately | Usually PPC only or a single task |
| Pricing model | Flat monthly retainer scoped after a free audit | Often a % of ad spend plus a minimum fee | Hourly or a fixed monthly fee |
| Reporting | Monthly report on TACoS, total sales, margin, paid and organic | Dashboards focused on ACoS and ROAS | Varies, often ad-level only |
| Contract | Month to month after onboarding | Often 6 to 12 month terms | Usually flexible |
Common questions
Short, direct answers. Ask us anything else on a free audit call.
How quickly will I see changes in my account?
Wasted spend is usually cut in the first weeks of execution. Larger shifts in TACoS and organic rank build over the following months as listings and campaign structure improve.
Do I need to give you my Seller Central password?
No. You add Advorza as a user in Seller Central and Amazon Ads, and you can remove that access whenever you like.
How often will I hear from you?
You get a short written update every week and a full report every month. We reply to messages within one working day.
Can I leave if it is not working?
Yes. After onboarding the retainer is month to month, so there is no long lock-in.
Do you work with my competitors?
We never manage two directly competing brands in the same sub-niche.
Keep reading
Sample monthly report
Advorza’s monthly report shows whether Amazon advertising is growing the business profitably.
Amazon agency vs freelancer
Hire a freelancer when you need one specific skill, such as PPC only, on a smaller account and can manage them yourself.
Find the first profit leaks before you spend more.
A senior strategist reviews your campaigns, listings and account health, then sends a written diagnosis with your first three priorities.
- Written diagnosis within 48 hours
- No Amazon password needed
- No obligation