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Amazon account health management and appeals
Amazon account health management is monitoring your Account Health Rating, policy warnings, listing suppressions and performance metrics, then fixing the causes before they cost you the Buy Box or your selling privileges. Advorza watches the dashboard weekly, clears suppressions and policy issues, and writes appeals that answer what Amazon actually asked.
- Weekly Account Health Rating review
- Suppressions cleared at the cause
- Appeals built on evidence
Get a free Amazon audit
A senior strategist reviews your advertising and listings and sends your first three priorities in writing.
Which account health problems do we handle?
Suppressed listings
ASINs pulled from search for missing attributes, safety information, image issues or pricing errors, often without anyone noticing for days.
Policy warnings
Intellectual property complaints, restricted product flags, product safety and authenticity complaints that count against your Account Health Rating.
Rating sliding towards at risk
Several small violations adding up until the Account Health Rating leaves the healthy band and your account is under review.
Seller-fulfilled performance
Late shipment, cancellation and valid tracking rates for FBM and Seller Fulfilled Prime orders, which can cost you Prime eligibility.
Deactivated ASINs or accounts
A listing or the whole account deactivated, with a notice asking for a plan of action you have one chance to get right.
Generic appeals rejected
Template appeals that promise to do better without addressing the root cause, so Seller Performance rejects them.
What does account health management include?
- Weekly Account Health Rating and policy compliance review
- Suppressed and stranded listing checks with root-cause fixes
- Compliance document requests handled, such as product safety and GPSR information for EU stores
- Intellectual property complaint handling, including retraction requests where the complaint is wrong
- Plan of action appeals: root cause, corrective actions and preventive measures
- Seller Support and catalogue case management with follow-up
- Voice of the Customer and return reason monitoring to catch quality issues early
- Seller-fulfilled metrics tracking for FBM and Seller Fulfilled Prime
How does it work?
Week 1
Diagnose
We review the Account Health dashboard, open policy items, suppressed listings, Voice of the Customer and past case history, and rank every issue by risk to sales.
Week 2
Prioritise
You get a written plan with the three issues worth most to fix first, usually anything threatening a top seller or the account itself.
Weeks 3-8
Execute
We clear suppressions, answer document requests, write and submit appeals, and follow each case until Amazon closes it.
Every month
Measure
Your monthly report shows the Account Health Rating trend, open items, suppressed ASINs and how long each case took.
What do we measure instead of a headline result?
Account health outcomes depend on Amazon’s review and on the facts of each case, so we do not publish success rates or promise reinstatements. We track your Account Health Rating trend, open policy items, suppressed ASINs, time to resolve each case, and repeat issues prevented, and we report all of them monthly.
What do you get, and when?
| Deliverable | When | What it contains |
|---|---|---|
| Health diagnosis | Within 48 hours of access | Open risks ranked by threat to sales |
| Fix plan | Week 2 | Three priority issues and the evidence each needs |
| Appeals and cases | Weeks 3-8 | Plans of action, document responses, case follow-up |
| Weekly check | Every week | Account Health Rating, new warnings, suppressions |
| Monthly report | Every month | Rating trend, open items, resolution times |
Common questions
Short, direct answers. Ask us anything else on a free audit call.
Can you get my suspended account reinstated?
Nobody can promise that, because the decision is Amazon’s. We can write a plan of action that addresses the real root cause with evidence, which gives you the strongest case to put forward.
What is the Account Health Rating?
It is Amazon’s score for how well your account follows its selling policies. Each unresolved violation lowers it, and an at-risk rating can lead to deactivation.
Why is my listing suppressed?
Usually missing required attributes, an image or title issue, a pricing error, or a compliance document Amazon wants. The suppressed listings view in Seller Central gives a reason, and we fix the cause rather than resubmitting the same data.
Should I contest an intellectual property complaint?
Only if it is wrong. If it is, we ask the rights owner for a retraction or prepare evidence for Amazon; if it is valid, we fix the listing and close the issue cleanly.
Is this part of account management?
Yes. Account health is included in full account management, and it can also be scoped on its own after the audit.
Keep reading
Amazon brand management
Amazon brand management is controlling how your brand appears on Amazon: who sells it, at what price, with what content, and whether the catalogue data is correct.
Amazon account management
Amazon account management means one team running your advertising, listings, catalogue, inventory signals and account health together, so each decision supports the others.
Amazon FBA reimbursement
Amazon FBA reimbursement is recovering money Amazon owes you when inventory is lost or damaged in its fulfilment centres, inbound shipments arrive short, refunded returns never come back, or fees are overcharged.
Find the first profit leaks before you spend more.
A senior strategist reviews your campaigns, listings and account health, then sends a written diagnosis with your first three priorities.
- Written diagnosis within 48 hours
- No Amazon password needed
- No obligation