Privacy policy

Who we are and how to contact us

Last updated 1 November 2026.

This policy explains how Advorza handles personal data collected through advorza.co.uk, by email, by phone, through WhatsApp and through LinkedIn. Advorza is a trading name operated by its founders and is based in Wellingborough, UK. For the purposes of UK data protection law, Advorza is the controller of the personal data described in this policy.

If you have any question about this policy or your data, contact us at asad@advorza.co.uk or on +44 7446 381694.

What personal data do we collect?

When you use our contact or audit forms, we collect the details you choose to provide: your name, email address, store or brand URL, marketplace, revenue band, ad spend band, the main challenge you describe and any message you write. If you email, call or message us, we keep the content of that correspondence and the contact details you use.

If you become a client, we also process the business contact details of the people we work with and any personal data contained in the accounts you give us access to, such as Seller Central or the Amazon Ads console. That processing is covered by our written agreement with you.

When you browse the website, our hosting provider records standard technical data such as IP address, browser type and pages requested, for security and to keep the site running. If you consent to analytics cookies, we also collect anonymised or pseudonymised usage data. See our cookie policy.

We do not ask for sensitive personal data, and we ask you not to include it in messages.

Why do we use your data and on what lawful basis?

To reply to your enquiry and prepare a free audit you have requested. Our lawful basis is legitimate interests in responding to people who contact us, and, where you ask us to do something before entering into a contract, steps taken at your request.

To deliver services to clients. Our lawful basis is performance of a contract, or legitimate interests where the contract is with your company rather than with you personally.

To keep records, meet legal and tax obligations and deal with disputes. Our lawful basis is legal obligation and legitimate interests.

To understand how the website is used through analytics. Our lawful basis is your consent, which you can withdraw at any time through the cookie settings.

To send occasional updates about our services. We do this only where you have asked to hear from us or where the law allows it for existing business contacts, and every message lets you opt out.

We do not sell your personal data and we do not use it for automated decision-making that has legal or similarly significant effects on you.

Who do we share your data with?

We use a small number of trusted service providers who process data on our behalf: our website hosting provider, our email and email delivery providers, and, if you consent, a website analytics provider. They may only use your data to provide their service to us and must keep it secure.

We may also share data with professional advisers such as accountants or lawyers, or where we are required to by law. Some providers may store data outside the UK. Where they do, we rely on adequacy regulations or appropriate safeguards such as the UK International Data Transfer Agreement or Addendum.

How long do we keep your data?

We keep enquiry and audit request data for up to 24 months from our last contact with you, so we can follow up on the conversation and refer back to it if you return. After that it is deleted or anonymised.

Client records are kept for the length of the engagement and for up to six years afterwards, to meet tax and legal obligations. Analytics data is kept for the period set in our analytics configuration, and no longer than 26 months.

We protect data with access controls, strong passwords and two-factor authentication on the systems we use, and we limit access to the founders.

What are your rights?

Under UK data protection law you have the right to: access the personal data we hold about you; have inaccurate data corrected; have your data erased; restrict or object to our use of it, including objecting to any marketing; receive your data in a portable format where the law allows; and withdraw consent at any time where we rely on consent.

To use any of these rights, email asad@advorza.co.uk. We will respond within one month. We may need to confirm your identity before acting on a request.

How can you complain?

If you are unhappy with how we have handled your data, please contact us first at asad@advorza.co.uk so we can try to put it right.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection, at ico.org.uk or on 0303 123 1113.

We may update this policy from time to time. The date at the top shows when it last changed.