Sample Amazon monthly report: what we send
Advorza’s monthly report shows whether Amazon advertising is growing the business profitably. It leads with total sales, TACoS and margin, then shows paid and organic sales, product-line performance, the changes made and next month’s priorities. The example below uses hypothetical round numbers, not client data.
- Leads with TACoS and margin
- Paid and organic side by side
- Clear priorities for next month
Illustrative example — not client data
Every number on this page is a hypothetical round figure chosen to show the format. It does not describe any real account.
What does the monthly report contain?
| Section | What it shows | Why it matters |
|---|---|---|
| Headline summary | Total sales, TACoS, margin and the month in three sentences | You see the answer before the detail |
| Paid and organic | Ad sales and organic sales side by side | Shows whether ads are lifting organic sales |
| Product lines | ACoS, ROAS, spend and sales for each line | Shows where budget is earning its keep |
| Search terms | New negatives, new exact targets, wasted spend removed | Proves the weekly audits are happening |
| Listings and SQP | Changes made and Search Query Performance shifts | Links listing work to conversion |
| Next month | Three priorities and any risks such as stock | Keeps the plan written and agreed |
What does the headline summary look like?
Illustrative example — not client data. Hypothetical figures.
| Metric | Last month | This month | Change |
|---|---|---|---|
| Total sales | £40,000 | £44,000 | +10% |
| Ad spend | £4,000 | £4,000 | 0% |
| Ad sales | £16,000 | £18,000 | +12.5% |
| Organic sales | £24,000 | £26,000 | +8% |
| ACoS | 25% | 22% | -3 points |
| TACoS | 10% | 9% | -1 point |
How are product lines reported?
Illustrative example — not client data.
| Product line | Ad spend | ROAS | ACoS | Action |
|---|---|---|---|---|
| Example line 1 | £2,000 | 5x | 20% | Increase budget |
| Example line 2 | £1,000 | 4x | 25% | Hold, refine search terms |
| Example line 3 | £1,000 | 2.5x | 40% | Cut bids, fix listing |
What goes in the next-month section?
- Three priorities, ranked by likely profit
- Any stock or supply risks that affect spend
- Planned listing or A+ content changes
- Budget changes by product line
- Anything we need from you
Common questions
Short, direct answers. Ask us anything else on a free audit call.
Is this a real client report?
No. It is an illustrative example with hypothetical round numbers, shown only to explain the format.
Why lead with TACoS instead of ACoS?
TACoS compares ad spend with total sales, so it shows whether advertising is growing the whole business. Our ACoS vs TACoS guide explains the difference.
How often do I get updates?
You get a full report every month and a short written update every week.
Can the report include margin?
Yes. If you share product costs or margins, the report shows profit by product line, not just revenue.
Keep reading
Sample audit report
An Advorza audit report is a written diagnosis delivered within 48 hours.
How we work
Advorza works in four steps: we diagnose your account in week 1, agree a written plan with the three fixes worth most profit in week 2, execute in weeks 3 to 8, then measure every month.
TACoS calculator
TACoS (total advertising cost of sales) is your Amazon ad spend divided by your total sales, paid and organic, shown as a percentage.
Find the first profit leaks before you spend more.
A senior strategist reviews your campaigns, listings and account health, then sends a written diagnosis with your first three priorities.
- Written diagnosis within 48 hours
- No Amazon password needed
- No obligation