Sample Amazon audit report: what you receive
An Advorza audit report is a written diagnosis delivered within 48 hours. It covers an account snapshot, advertising structure, search terms, listings, Search Query Performance, account health and margin, then ends with the first three priorities ranked by likely profit. The example below uses hypothetical numbers, not client data.
- Delivered within 48 hours
- Three priorities, ranked by profit
- Plain English, no jargon dumps
Illustrative example — not client data
Every number on this page is a hypothetical round figure chosen to show the format. It does not describe any real account.
What sections does the audit report contain?
| Section | What it covers | Example finding |
|---|---|---|
| Account snapshot | Total sales, ad spend, ad sales, ACoS, TACoS and trend | Example: TACoS rising while total sales are flat |
| Campaign structure | How campaigns map to brand, generic and product intent | Example: brand and generic terms in one campaign |
| Search terms | Spend on terms with no orders, missed exact-match winners | Example: 20% of spend on terms with zero orders |
| Bids and placements | Top-of-search and product page performance, budget pacing | Example: top campaigns out of budget by early afternoon |
| Listings | Titles, bullets, images and A+ against converting queries | Example: main purchase query missing from the title |
| Search Query Performance | Share of impressions, clicks and purchases on key queries | Example: high click share but low purchase share |
| Account health and margin | Health flags, stock risk, margin by product line | Example: lowest-margin product receives most spend |
| First three priorities | The three fixes worth most profit, in order | See the priorities table below |
What does the account snapshot look like?
Illustrative example — not client data. Hypothetical monthly figures.
| Metric | Example value | What it tells you |
|---|---|---|
| Total sales | £50,000 | The whole business, paid and organic |
| Ad spend | £5,000 | What advertising cost this month |
| Ad sales | £20,000 | Sales attributed to ads |
| ACoS | 25% | Ad spend divided by ad sales |
| ROAS | 4x | Ad sales divided by ad spend |
| TACoS | 10% | Ad spend divided by total sales |
How are the first three priorities presented?
Illustrative example — not client data.
| Priority | Issue found | Action | Why it comes first |
|---|---|---|---|
| 1 | £1,000 a month on search terms with no orders | Add negatives and restructure auto and broad campaigns | Quickest profit gain with no sales risk |
| 2 | Top converting query missing from the main listing | Rewrite title and first bullet around the query | Lifts both paid and organic conversion |
| 3 | Budget spread evenly across all products | Move budget to the highest-margin lines | Puts spend where each order earns most |
How should you use the report?
The report is written so you can act on it yourself. Each priority explains what we found, why it matters to profit and what to do about it, in that order.
If you would like us to carry out the work, we scope a flat monthly retainer from the findings. You can request your own version through the free Amazon audit.
Common questions
Short, direct answers. Ask us anything else on a free audit call.
Is this a real client’s audit?
No. It is an illustrative example with hypothetical round numbers, shown only to explain the format.
How long is a real audit report?
It is as long as it needs to be to explain the findings clearly, and it always ends with three ranked priorities.
How quickly will I receive my audit?
Within 48 hours of us having your store URL or read-only access.
Do I need to share my password?
No. A store URL is enough, or you can add us as a read-only user.
Keep reading
Free Amazon audit
Advorza’s free Amazon audit gives you a written diagnosis of your account within 48 hours, with the first three priorities ranked by likely profit.
Sample monthly report
Advorza’s monthly report shows whether Amazon advertising is growing the business profitably.
Results
In a UK private-label account Advorza manages, ordered product sales for January to October 2026 were up 100% on the same period of 2025, with TACoS at about 3% and ROAS above 10x in six of eight months.
Find the first profit leaks before you spend more.
A senior strategist reviews your campaigns, listings and account health, then sends a written diagnosis with your first three priorities.
- Written diagnosis within 48 hours
- No Amazon password needed
- No obligation