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Amazon agency USA and PPC agency for growing brands
Advorza is an Amazon agency and Amazon PPC agency for private-label brands selling on Amazon.com, including UK brands expanding to the US. We run PPC, listings, launches and account health with a senior strategist on every account, charge a flat monthly retainer, and judge every campaign on total sales and margin, not ad sales alone.
- 15+ US and UK brands run
- Senior strategist on every account
- Flat retainer, not ad-spend %
Get a free Amazon audit
A senior strategist reviews your advertising and listings and sends your first three priorities in writing.
What should you expect from an Amazon PPC agency in the US?
Amazon.com is the largest and most competitive Amazon marketplace. More sellers bid on the same terms, click costs are usually higher than in the UK, and the advertising options are wider, so a sloppy campaign structure loses money faster.
You should expect an agency to show you where spend is wasted, which search terms actually make profit, and how ads lift organic rank. Advorza’s founders have managed Amazon accounts since 2020, including 15+ US and UK brands run in a single PPC role, and $60M+ of Amazon revenue across their careers.
How is Amazon USA different from Amazon UK?
| Area | Amazon USA | What it means for you |
|---|---|---|
| Sales tax | Prices are shown before sales tax. Most states with a sales tax have marketplace facilitator laws, so Amazon collects and remits sales tax on most orders. | You may still have registration, filing or income tax obligations; take US tax advice before launch. |
| Competition | More sellers and more ad competition on most search terms. | Expect higher click costs; tight targeting and strong listings matter more. |
| Ad options | Sponsored Products, Brands and Display, plus wider access to Amazon DSP and newer formats. | More levers, but each needs its own targets and measurement. |
| Product rules | Federal and state rules apply, such as CPSC requirements, a Children’s Product Certificate for children’s items and California Prop 65 warnings. | UK or EU test reports rarely cover US requirements on their own. |
| Brand Registry | Requires a registered or pending trademark, typically from the USPTO for the US. | File early; a UK trademark alone does not protect you in the US. |
| Fulfilment | Large FBA network with inbound placement choices and fees, plus capacity limits that change through the year. | Inbound planning affects both cost and speed to stock. |
| Language | American English spelling and terms, such as color, diapers and paper towels. | UK listings need rewriting, not copying, for US search. |
What do we do for brands on Amazon USA?
Amazon PPC management
Campaign structure, bids and weekly search-term audits for Amazon.com. See Amazon PPC management.
US listing rewrite
American keywords, spelling and claims. See listing optimisation.
US product launches
Keyword research, launch PPC and review strategy. See product launches.
Expansion from the UK
Tax, trademark, compliance and inbound planning. See marketplace expansion.
Brand management
Brand Registry, Brand Store and A+ content. See brand management.
How do UK brands launch on Amazon USA?
Step 1
Check fit and rules
We review US demand, competition and compliance for your products, and flag any certificates or testing you will need.
Step 2
Set up foundations
You open or link a US account, file a US trademark for Brand Registry and take tax advice on sales tax and income tax.
Step 3
Build US listings
Keyword research on Amazon.com, then listings rewritten for American search terms and spelling.
Step 4
Plan inbound stock
Choose inbound placement options, prepare labelling and send a first shipment sized to test demand.
Step 5
Launch and optimise
Launch PPC with tight targeting, weekly search-term audits and monthly reporting on TACoS and margin.
Common questions
Short, direct answers. Ask us anything else on a free audit call.
Do you only work with US companies?
No. We work with US brands and with UK and European brands selling on Amazon.com. We are based in Wellingborough, UK, and plan calls across time zones.
Does Amazon collect US sales tax for me?
In most states with a sales tax, Amazon collects and remits it on marketplace orders under facilitator laws. You may still have other obligations, so take US tax advice.
Can I use my UK listing on Amazon.com?
You can copy it as a starting point, but it should be rewritten for American keywords, spelling and compliance before you spend on ads.
How much does an Amazon PPC agency cost?
Advorza charges a flat monthly retainer scoped after a free audit, never a percentage of ad spend. See pricing.
Do I need a US trademark?
To join Brand Registry for the US, yes. A registered or pending trademark from an eligible office is required, and a USPTO filing is the usual route.
Keep reading
Amazon PPC management
Amazon PPC management is the weekly work of structuring, bidding and pruning your Sponsored Products, Sponsored Brands and Sponsored Display campaigns so ad spend turns into profitable sales.
Amazon marketplace expansion
Amazon marketplace expansion is taking products that already sell in one store, such as Amazon UK, and launching them profitably in others like the US, Germany, France, Italy or Spain.
Amazon UK
Advorza is a UK Amazon agency based in Wellingborough that runs PPC, listings, account health and growth for private-label brands on Amazon.co.uk.
Find the first profit leaks before you spend more.
A senior strategist reviews your campaigns, listings and account health, then sends a written diagnosis with your first three priorities.
- Written diagnosis within 48 hours
- No Amazon password needed
- No obligation